Will Richter
UX/UI
I believe user research, synthesis, and empathy are the path to create intuitive, and unobtrusive designs.
Storytelling
Previous to UX with web design and photography I told the stories of brands and artists. With UX design I’ve added the story of the user to my design process. Through prototyping and usability testing I analyze user pain points and goals. I use those goals as the foundation to build the blueprint for websites and applications.
Curation
From mixtapes in high school to mood boards for brands, I have always created personal and enjoyable experiences for my fellows. With UX design I aim to curate an experience for the user that is personal, attentive and familiar.
Solutions
The answers are there, you just need to know how to look for them. Using UX methodology I am able to draw the focus away from the frivolous details in a project and narrow down to the core problems at hand. Then I use that information to design targeted solutions aimed at fulfilling business and user needs.